Just as how a few years ago the internet came into being, when website browsing became the next big thing, anyone who’s anyone that’s doing anything should consider the same scenario when it comes to mobile browsing. And with over 1 billion smartphones currently in globally, the need to go mobile or make your website mobile friendly has come.
With a mammoth 50% of most internet searches now being carried out on mobile devices and with an estimated 200 million Facebook users browsing their profiles via mobile, its better if you jump the gun and get your site mobile-friendly. This is assuming that it hasn’t been done already, because it should have! However, despite such tempting statistics, a sizable chunk of websites aren’t mobile-friendly. But, being mobile-friendly doesn’t mean that your website just has to be viewable on mobile devices, they have to be specifically modified for small screens. This will greatly improve browsing-desirability because of the ease of navigation via touch-screen buttons, complemented by the fact that stripped down mobile website versions display only the most relevant information and content for the users’ needs.
It has taken over a decade for businesses, brands and even developers to tap the full potential of the Internet. A recent report has established that the world has officially tipped its scale and that there are now more mobile internet users than PC users.
If you’re still asking why there need to be more mobile friendly websites, here’s why:
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Smartphones
The primary reason that mobile browsing has caught on so well is because of smartphones, they have become, bigger, better, faster and yet more affordable than ever. With almost everyone possessing one or looking to buy, these devices provide a great hand held browsing experience.
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Inexpensive
Mobile screens are different from regular computer screens and a responsive website design is necessary. However, it’s a comparatively not expensive.
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GPS
GPS is and always will be a very useful technology, and is now being used by a majority of mobile users to find out necessary information or directions, or even nearby services and businesses.
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Competition
People love browsing while they’re on the move, and if the find that a competitor’s sites have responsive websites they probably won’t think twice before switching, just for the sheer convenience.
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SEO
Investing responsive web development will help improve your SEO rankings on all the mobile friendly search engines, which include giants like Google and Yahoo.
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User experience
Ultimately, the use of responsive website design to make a site more mobile-friendly will lead to an enhanced user experience, enticing customers to come back for more.
Times are changing, and the time to go mobile has come and gone. But, it’s never too late too late to get to creating website for all devices, across all screen sizes.